Federazioni

Vuarnet sponsor of Italian Winter Ski Federation (F.I.S.I): an history begun in 1960

Gorle (BG), October 2010
One year exact after the beginning of the collaboration between the Italian Winter Ski Federation and the brand Vuarnet, we wanted to draw up a first balance of the closed season: a season which showed athletes playing and releasing in the best way the philosophy of the brand Vuarnet both inside and outside the ski slopes.

A season rich in results in the Worldcup and full of great satisfactions in the Winter Olympic Games in Vancouver where Giuliano Razzoli, Pietro Piller Cottler, Alessandro Pittin and Armin Zoegeller, with their podiums, became the worldwide “Ambassador” of the brand Vuarnet.

A season full of results but also connected in a deep way to the values of the Olympics such as challenge, sacrifice, healthy competition, commitment and fairness which “our athletes” conveyed with proud to the end-users and which are an integral part of the soul of the brand Vuarnet which is now celebrating the last months of its 50th anniversary.

From the constant collaboration with the athletes and the coaches were born the sporting clothes whose technical and stylistic contents made the Italian Federation the most elegant team of World Cup circle; but this partnership doesn’t end in the research and development of performing and elegant clothes…

Soul which inspired the communication strategy of the next winter season, which mainly aims at the sporting heritage and at the innovative spirit of the brand!

It is for this reason that the brand Vuarnet - thanks to a modern interpretation and rich of symbols which interrupt the expectations – wants to make the difference also in its own institutional communication detaching from the traditional codes of the field.

The key word is playing on the emotion to arise curiosity!

GALLERY